Some FTA broadcasters are launching new 360° TV & digital offers to enable better addressability for advertisers. How does it work and what is potential?
Pay TV and telecom operators traditionally are only marginally involved in the advertising in Europe, unless they own a significant portfolio of TV channels. However, there are several new opportunities emerging with the use of the “big data” they own and TV advertising technologies.
Dataxis Analyst to present findings to kick start the panel discussion. The access to FTA TV content via replay services is becoming more and more significant in the total audience, how can FTA TV broadcasters create new revenues streams.
The growing VOD & in particular S-VOD market is giving series producers more opportunities than ever to create and get national and international visibility. The panelists will discuss how this is happening in the region.