Some FTA broadcasters are launching new 360° TV & digital offers to enable better addressability for advertisers. How does it work and what is potential?
Pay TV and telecom operators traditionally are only marginally involved in the advertising in Europe, unless they own a significant portfolio of TV channels. However, there are several new opportunities emerging with the use of the “big data” they own and TV advertising technologies.
Dataxis Analyst to present findings to kick start the panel discussion. The access to FTA TV content via replay services is becoming more and more significant in the total audience, how can FTA TV broadcasters create new revenues streams.
The growing VOD & in particular S-VOD market is giving series producers more opportunities than ever to create and get national and international visibility. The panelists will discuss how this is happening in the region.
Dataxis Analyst to begin with a presentation. Many countries are witnessing the entry of new OTT pay TV distributors, willing to challenge existing operators with no infrastructure. Is it the way forward?
Direct satellite TV distribution still continues to develop in the region. However, as OTT is becomes a viable alternative and FTA TV distribution is more and more moving to low cost pay TV, is it going to be the case in the future?
“Smart Home” has been there for years, with not much happening. But this the entry of the GAFA, operators start to worry about who is going to take the control of living room, and are launching offers.
What is the role of smart TV, game console, and OTT boxes suppliers in the market. How can content producers and operators work with them?
Terrestrial TV reception is reducing quickly and in some countries is becoming marginal. Are there still ways to build a future on it ? Panelists will discuss the different business and technology alternatives, as they take shape in their countries.
Is there a new opportunity for pay SVOD and TV channels to be distributed.